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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Strategic Analysis
 Vařechová, Michaela ; Krause, Josef (advisor) ; Jedlička, Jan (referee)
Abstract: The aim of the Master's thesis was to perform strategic analysis of COLOR EXPERT ŠTORCH, CZ s.r.o. company. Theoretical-methodological instruments are presented in the first part of the thesis. The analysis of the microenvironment, macroenvironment, the analysis of the internal sources and the methods integrating the external and internal analysis are applied successively. The company is completely introduced in the practical part of the thesis. Then the particular methods are applied. The conclusion contains the results evaluation and the recommendations for the future of the company.
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